On running better healthcare business
Frameworks, case studies, and practical thinking on how healthcare organisations in India can grow and run better.
How Small Private Hospitals in India Can Win Patient Preference Without a Large Marketing Budget
A small independent hospital in India can foster growth without a marketing budget by focusing on four key levers: cultivating referral relationships, designing patient experiences, engineering word-of-mouth, and maintaining a complete digital footprint. These strategies require time and consistency rather than financial investment, enabling hospitals to build patient preference effectively.
Keep reading
The Six Decisions of Hospital Marketing Strategy in India
A successful hospital marketing strategy in India requires addressing six sequential decisions, starting with identifying the target patient segment. Skipping initial decisions leads to ineffective campaigns that generate short-term results. Focus on positioning, patient experience, diagnostics, channel execution, budget allocation, and empanelment to build a sustainable, trust-based growth model.
Keep reading
Rented vs. Compounding Footfall: The 3-Number Diagnostic for Indian Hospitals
Understand the difference between two kinds of patient footfall — rented and compounding.
Keep reading
The Invisible Hospital, Part 7: Most hospitals stop at discharge. That is the mistake.
This is Part 7 of The Invisible Hospital — a series by Aviral Prakash mapping the non-clinical touchpoints of a planned hospitalisation in India, phase by phase.
Keep reading
Make Patients Love Your Hospital Using Human Psychology
Patients rely on psychological proxies to judge healthcare quality, as direct evaluation is often impossible. Key principles include the Peak-End Rule and the Halo Effect, which highlight the importance of patient experience design over clinical outcomes. Strategic improvements in communication, follow-up, and first impressions can enhance patient satisfaction and loyalty significantly.
Keep reading
The Invisible Hospital, Part 6: The 6-hour discharge that undoes 6 days of care
This is Part 6 of The Invisible Hospital — a series by Aviral Prakash mapping the non-clinical touchpoints of a planned hospitalisation in India, phase by phase.
Keep reading
Hospital Branding Strategy in India: How to Build Patient Preference Before You Run a Single Ad
Effective hospital branding requires precise positioning, as ads amplify existing claims rather than create them.
Keep reading
The Invisible Hospital, Part 5: Hospital inpatient experience in India and the management round
This is Part 5 of The Invisible Hospital — a series by Aviral Prakash mapping the non-clinical patient journey in Indian private healthcare, phase by phase.
Keep reading
The Invisible Hospital, Part 4: The first hour in the building
This is Part 4 of The Invisible Hospital — a series mapping the non-clinical patient journey in Indian private healthcare, phase by phase.
Keep reading
Something went wrong. Please refresh the page and/or try again.