Services pages often open with a list of things a firm can do. Mine doesn’t, instead I focus on areas where a healthcare builder may need help.

Here’s what healthcare builders have actually said to me. Some of it is about growing faster. Some of it is about what’s eating the growth that’s already there. See if any of it sounds like you.

Market & Product

• “Is this actually worth doing?”
• “Should we enter that market?”
• “How should I take this to market?”
• “Nobody knows we’re here”.
• “They know us, but they don’t choose us.“
• “We look like everyone else, it’s costing us”
• “How do we go from selling because we’re cheap, to selling because we’re good?”
• “A competitor copied us, and somehow did it better.”

Money & Structure

• “How to convince investors of this valuation?”
• “We have money, but we’re not sure what’s the best place to put it.”
• “The more we sell, the more money we seem to lose.”
• “We’re one lost contract away from real trouble.”
• “We’re locked into an agreement that’s working against us”

People & Team

• “Everyone seems to be working hard, and somehow it’s still not adding up to growth.”
• “We keep training people, then they leave, and we start over.”
• “Our best salesperson left, and the pipeline went with them.”
• “Why are people not taking ownership?!”

Leadership

• “There’s no one I trust enough to actually hand things to.”
• “Every big deal still needs me in the room to close it.”
• “We’ve never actually decided what direction we’re going, we just deal with whatever comes up.”

Operations & Systems

• “We know what to do, we just can’t seem to do it without making mistakes each time.”
• “We can’t tell what’s actually working.”
• “We chased too many different things at once and spread ourselves thin.”
• “How do we go from lucky shots to repeatable results?”